Managing links in WordPress sounds simple until your site grows and suddenly you’re juggling redirects, affiliate links, tracking parameters, and broken URLs that quietly sabotage your SEO.

If you’ve ever tried to organize hundreds of links manually, you already know the struggle: spreadsheet chaos, inconsistent slugs, messy redirects, and zero visibility into which links are actually performing.

This is exactly the problem BetterLinks was built to solve.

BetterLinks is a powerful, lightweight link management plugin designed for marketers, bloggers, affiliates, and business owners who want full control over their URLs without dealing with code or clunky spreadsheets. Whether you need short links, quick redirects, branded URLs, or advanced analytics, BetterLinks packs everything into one clean interface.

In this review, we’ll walk through its features, usability, performance, pricing, and when BetterLinks is worth using.

What Is BetterLinks?

BetterLinks is a WordPress link management plugin created by WPDeveloper, the same team behind popular tools like BetterDocs and NotificationX.

Its main purpose is simple: organize, shorten, track, and optimize your URLs from inside WordPress.

It’s especially useful if you manage:

• affiliate links
• marketing campaigns
• redirects and landing pages
• social media promotional links
• expired or moved content

BetterLinks brings all of these under one dashboard, clean, fast, and easy to use.

Key Features of BetterLinks

1. Fast & Clean Link Shortening

Creating short, branded links is incredibly simple. Just paste your URL, choose a slug, select a redirect type, and you’re done.

No need to rely on external services like Bitly or Rebrandly unless you prefer off-site management.

2. Advanced Redirects Made Easy

BetterLinks supports multiple redirect types:

• 301 (Permanent)
• 302 (Temporary)
• 307 (Temporary, cache-controlled)

This matters for SEO, especially if you’re updating old content or reorganizing your site. The interface makes it nearly impossible to mess up your redirect settings.

3. Detailed Link Analytics

One of BetterLinks’ strongest features is analytics.

You can track total clicks, unique clicks, referral sources, and date-based performance.

If you run ads, affiliates, or campaigns, this data is gold. It replaces the need for multiple tracking tools and lets you see what’s actually working.

4. UTM Builder for Campaign Tracking

BetterLinks comes with a built-in UTM parameter generator, which saves time and ensures consistency across campaigns.

You can automatically add tags like:

• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content

Great for marketers who want attribution clarity without manually typing parameters.

5. Categories for Organizing Links

Your links stay clean and searchable because you can categorize them based on:

✅ campaigns
✅ platforms
✅ product lines
✅ affiliate networks

If you’re tired of link clutter, this is a quiet lifesaver.

6. A/B Testing & Split Testing (Pro)

BetterLinks Pro lets you test multiple versions of the same link to see which performs better.

Example: Send 50% of users to Landing Page A and 50% to Landing Page B.

Great for conversion testing, CTA optimization, page design comparisons, and affiliate performance tests.

This is a feature usually found in expensive marketing suites; seeing it inside WordPress is a huge win.

7. Role Management for Teams

If multiple people manage your site, you can control who can:

• add links
• edit links
• manage redirects
• view analytics

Perfect for agencies, content teams, or multi-author sites.

8. Link Expiration & Scheduling

You can set:

• start dates
• end dates
• expiration rules

9. Import & Export Tools

If you’re switching from Pretty Links, ThirstyAffiliates, or other link plugins, BetterLinks lets you migrate seamlessly by importing existing links.

Performance & Speed

One of the biggest concerns with link plugins is performance. Many rely heavily on database queries that slow down page loads.

BetterLinks is built with performance in mind:

• optimized database structure
• lightweight scripts
• fast redirect handling

In most speed tests, the impact is negligible, even on shared hosting.

Ease of Use

BetterLinks offers a modern UI with drag-and-drop features and clean categories. Even beginners can start managing links within minutes.

Marketers especially will appreciate how intuitive it is:

• big buttons
• color-coded categories
• simple analytics graphs
• easy filtering and search

No technical knowledge required.

Is BetterLinks Worth It?

BetterLinks offers both free and pro versions. For affiliate sites, marketing agencies, and high-volume content creators, the Pro version is worth every cent.

Final Thoughts

Absolutely. BetterLinks is one of the best link management plugins available for WordPress, especially for marketers and affiliate-focused websites.

Its combination of speed, simplicity, analytics, and A/B testing sets it apart from many alternatives. Whether you’re organizing your first 50 links or managing thousands across campaigns, BetterLinks brings structure and performance to your URLs without any technical complexity.

If you want cleaner links, better tracking, and higher conversions, BetterLinks is a smart investment.