Codex Digest
AnalyticsWP is a self-hosted WordPress analytics plugin designed to deliver accurate, real-time insights directly in your dashboard without external tracking, third-party cookies, or ad-blocker issues. It aims to be lightweight, privacy-conscious, and entirely integrated within WordPress.
AnalyticsWP works out of the box; just install and activate. No setup needed. It relies on first-party cookies, is ad-blocker resistant, and keeps all data on your server.
Unveil both anonymous and identified user journeys. See how every visitor interacts with your site, whether they’re logged in or browsing anonymously. It also merges multi-device activity into cohesive user paths.
Automatically detects WooCommerce and provides conversion tracking and order-source analytics right where you manage orders. It also integrates with form plugins through systems like Conversion Bridge.
All insights remain on your site; no data is sent externally. At just ~1.4 KB for the tracking script, it’s lightweight compared to tools like Google Analytics (~70 KB), with minimal performance impact.
Offers a one-time purchase for lifetime access and updates. You can try it free for 7 days without card details.
AnalyticsWP has a lot going for it, especially if you value simplicity and control. It’s incredibly easy to set up. Just install and you’re ready to start tracking without complicated settings.
The data it captures is refreshingly accurate, too, even bypassing many ad blockers to pick up events that tools like Google Analytics often miss. Everything stays on your server, making it fully privacy-friendly and GDPR-compliant, and it integrates seamlessly with consent tools.
For membership and e-commerce sites, it’s a standout, giving you the ability to track individual users, follow their journeys, and monitor conversions with ease. Plus, the one-time purchase model means you own it outright, with no recurring fees, and it even has developer-friendly features for custom event tracking.
Of course, no plugin is perfect, and AnalyticsWP does have its trade-offs. You won’t get geolocation data or device-level details like operating system and screen resolution. There’s also no built-in way to export or prune your data, so you’d need to handle that manually through your database.
While the plugin keeps IP addresses in the database (even if they’re not shown in the dashboard), some may see this as a privacy nuance worth noting. On the usability side, the dashboard could benefit from extra touches like widgets, quick filters, and visual funnel tracking. And while UTM data can be filtered, there’s no dedicated dashboard for it, which might leave power users wanting a bit more.
AnalyticsWP is ideal for website owners who value privacy, ease of use, and deep WordPress integration. It’s particularly appealing for membership sites, WooCommerce stores, and those wanting full control over their analytics without sharing data externally.
If you don’t need advanced segmentation or device metadata, or prefer to handle data manually, AnalyticsWP is a smart, affordable choice that keeps your data yours.
We’ve partnered with AnalyticsWP to give CodexDigest readers an exclusive discount.
Use the coupon code at checkout to get 15% off your purchase.
