Codex Digest
You’ve launched a campaign. The traffic is flowing. But there’s one problem: conversions are barely trickling in.
Most of the time, that gap happens because your visitors are landing on the wrong page. Sending them to your homepage or a general product page often overwhelms them with choices, distractions, or messages that don’t match the ad or email they just clicked.
That’s where landing pages come in. They give your visitors one job to do, one message to absorb, and one clear next step to take. And when built right, they convert significantly more than standard pages.
In this guide, I’ll walk you through how to create a focused, high-converting landing page using Elementor: the free version is more than enough to get started. Whether you’re promoting a lead magnet, launching a product, or just validating an idea, this process will help you create a page that looks good and gets results.
Landing pages are designed to eliminate friction. They don’t just look cleaner; they convert better because they’re built around a single goal. That could be getting someone to subscribe to your newsletter, download a whitepaper, register for a webinar, or buy a product.
The reason they work so well is simple: they meet the user with the exact message and intent they arrived with. Instead of forcing visitors to navigate a full website, landing pages give them clarity and a fast path to action.
According to HubSpot, increasing the number of landing pages on your site can lead to a 55% increase in leads. And I’ve seen this play out firsthand. Founders who add just one properly designed landing page to their funnel often see a sharp improvement in email signups or paid conversions, without needing to overhaul their entire site.
You don’t need to code, hire a developer, or invest in expensive software. All you need is a WordPress site and a plugin like Elementor.
Elementor is one of the easiest visual builders out there. It lets you drag and drop elements like text blocks, images, call-to-action buttons, and even forms, without touching a line of code. For someone new to WordPress, it’s a massive time-saver. Plus, Elementor plays well with most modern themes and works right inside your existing site, so you don’t have to create a separate domain or subdomain just to test your offer.
To build the form, you can use something like Forminator or WPForms. These connect with your email marketing tool or CRM so you can start collecting leads immediately.
Once those pieces are in place, you’ll be able to publish a clean landing page in under an hour, complete with a custom design, persuasive copy, and a clear call to action.
To make this easier, I recorded a full walkthrough showing how to set everything up from scratch.
🎥 Watch the video tutorial here
In the video, I’ll guide you through creating a blank landing page in WordPress using Elementor. You’ll learn how to design a simple layout, remove unnecessary headers and footers, add custom buttons and images, and publish the page. If this is your first time building a landing page, watching the process in action can save you a lot of trial and error.
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Can I build a landing page in WordPress without a plugin?
Yes, but I wouldn’t recommend it. While WordPress does let you create basic pages, you’ll struggle to get the design flexibility you need. Plugins like Elementor are free, easy to use, and honestly, they save you from hours of frustration.
What’s the best free tool for creating WordPress landing pages?
Elementor is hands-down the best option if you want design freedom without coding. I’ve tried dozens of alternatives, and Elementor consistently gives you a clean interface, drag-and-drop simplicity, and enough features to create professional-looking pages even with the free version.
Do I need a new domain just for a landing page?
No, you can host it right on your existing WordPress site. In fact, I always suggest keeping it under your main domain, for SEO and for simplicity. Just create a new page like yourdomain.com/offer and you’re good to go.
How do I remove the default header and footer from my landing page?
Most modern themes offer a “blank” or “canvas” template. In Elementor, you can also switch to a full-width layout and manually remove the header and footer sections. I use this approach all the time when I want the landing page to feel like its own experience.
How can I track conversions on my landing page?
Use UTM links and connect your site with Google Analytics or Site Kit. If your form plugin supports redirecting to a thank-you page, that’s a simple way to track successful signups. Personally, I always set this up early; it helps you figure out what’s working and what’s not.
Can I use AI to help me build the landing page?
Yes, but treat it like a helper, not a replacement. I often use AI to draft headlines or write a quick first version of the copy. But the final voice and structure? That still needs your input. Think of AI as your writing assistant, not your designer or strategist.
The best landing pages are simple. One offer. One audience. One call to action.
If you’re still tweaking your message or running your first test campaign, don’t overthink the design. Just get your page live, see how people respond, and iterate from there.
And if you ever feel stuck, check out our tutorials, subscribe to the newsletter, or reach out; we’re here to help WordPress users like you build smarter, leaner websites that actually get results.
💡 Need more help? Visit codexdigest.com for curated plugin guides, performance tips, and deep dives into the tools that power better WordPress experiences.
